The Gainey Collective · Selected work
One clear customer journey for a multi-business founder
Jamie Lynn Gainey leads a portfolio spanning higher-education consulting, custom beauty, specialty goods, and digital influence. Lumoire brought those distinct offers into one intentional experience, streamlined how visitors find the right path, and automated lead capture so every inquiry reaches the right business.
Scroll — the chapter
- Industry
- Multi-Brand Founder · Consulting & Commerce
- Services
- Digital Strategy, Customer Journey, Web Design, Lead-Capture Automation
- Year
- 2026
- Tech stack
- Custom WebsiteAutomated FormsLead Routing
The brief
- Give four distinct business lines one clear digital home
- Guide each visitor quickly to the right offer and next step
- Centralize inquiries without losing the personality of each brand
- Automate lead capture and route every request to the appropriate service path
The strategic response
The challenge
Jamie Lynn Gainey is not building a single-offer business. Her work spans JG Consulting, Gainey’s Beauty Bar, Pin’d by Gainey, and A Taste of Gainey — each with its own audience, offer, and reason to get in touch. The challenge was to make that range feel expansive, not scattered, and to keep a visitor from wondering where to begin.
The approach
We started with the customer journey. Instead of asking one page to explain everything at once, we created clear pathways for advisory work, custom beauty, specialty goods, and Jamie’s wider digital presence. Each path leads to a focused next step while the collective remains recognizably hers.
Behind the experience, we streamlined inquiry capture and automated the handoff. Consulting and custom-order requests enter with the service context already attached, giving Jamie a cleaner lead flow and giving each prospective client a more relevant first interaction.
The result
The Gainey Collective now works as one digital front door for a founder with multiple businesses. Visitors can understand the breadth of the brand, identify the offer meant for them, and move into the right inquiry path without friction. Jamie gains a more organized system for receiving and responding to opportunities across the collective.
Our process
How we got there.
- 01
Map the collective
We organized Jamie’s consulting, custom beauty, specialty goods, and influence work into a hierarchy visitors could understand at a glance.
- 02
Design the pathways
Each audience received a direct route to the relevant offer, with consulting and custom-order journeys built around the decision they were ready to make.
- 03
Automate the handoff
Lead capture was centralized and structured so inquiries arrive with the context needed to move into the right business workflow.
- 04
Bring it together
The final experience presents one multifaceted founder without making the customer journey feel fragmented or overwhelming.
Built as The Edit
$1,800
2 to 3 weeks
A refined, conversion-minded website with up to three responsive pages.
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